Charlene's points are really valid. I think small organizations that are nimble can really begin leveraging social networking as an advertising platform. As for large organizations, their last chance to throw out the playbook and not rely on display ads is coming soon.
However, it's also up to the social networks to build a platform and business model that makes it easier for everyone. I don't think Facebook, Twitter, or LinkedIn have made this clear and easy as of yet.
gregorylent
· 11 months ago
as boring, useless, and unimaginative as the book .. what is with these (ex)forreseter types, enablers all, and so pablum oriented .. kim, owangatang, li .. yikes.. never underestimate american business minds, is the model i guess .. dressing up the obvious in order to sell reports .. yikes again
adamcohen
· 11 months ago
@rikin - I agree that we are still relatively early on for large organizations in both ways - their adoption and the technology meeting their needs in a clear and easy way. It's not easy - plus I wouldn't at all predict that social media becomes a formula. I still look at social media as being as good as the idea - good creative ideas don't grow on trees. It will be interesting to see it play out this year.
@gregorylent - Thanks for sharing your thoughts. I agree with you in one sense, that the book doesn't have the ideas or formula "how-to." I'm not sure one exists since every brand is different and has it's own communities. It does give a very tactical overview of this space however, and is a great primer for executives trying to at least understand it. A promotional vehicle for Forrester? Sure, but I don't see any other analyst firms with the capabilities and experience these folks have or the channels/means to share that knowledge. Note that if it was 100% about selling reports I don't think Charlene Li or Peter Kim would still be working in the social computing space after leaving Forrester. Always open to a new point of view though.
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However, it's also up to the social networks to build a platform and business model that makes it easier for everyone. I don't think Facebook, Twitter, or LinkedIn have made this clear and easy as of yet.
@gregorylent - Thanks for sharing your thoughts. I agree with you in one sense, that the book doesn't have the ideas or formula "how-to." I'm not sure one exists since every brand is different and has it's own communities. It does give a very tactical overview of this space however, and is a great primer for executives trying to at least understand it. A promotional vehicle for Forrester? Sure, but I don't see any other analyst firms with the capabilities and experience these folks have or the channels/means to share that knowledge. Note that if it was 100% about selling reports I don't think Charlene Li or Peter Kim would still be working in the social computing space after leaving Forrester. Always open to a new point of view though.