DISQUS

a thousand cuts :: Adam Cohen's blog: Social Media Monitoring: A Glimpse At the Future

  • Warren Sukernek · 1 month ago
    Adam, thanks for the attribution to my curating skills, but it was totally unnecessary. More importantly, I agree with your points in that good hard effort is compensating for the weaknesses in the tools today. As the industry evolves and stronger players emerge, I'm sure that the new tools will address many of the weaknesses that you and Marshall identify. Until that time, we've got to roll up our sleeves if we want to get actionable insights from monitoring.
  • Christina Klenotic · 1 month ago
    Hi Adam, nice to meet you a couple weeks ago at the AAF Radian6 luncheon. I absolutely agree that talented staff is the key to bridging the disconnect between gaps in tool capabilities and influencer data. Building a list of key influencers isn't like crafting a media list using a database...there is no tool that's completely reliable (although, I guess media lists still need refined based on researching what reporters/producers have covered). We caution clients all the time that while OOP costs for social media can be low, the amount of staff time needed is high.