a thousand cuts :: Adam Cohen's blog - Latest Comments in The Marketing Hot Seat: Marc Meyer

Re: The Marketing Hot Seat: Marc Meyer

Silentbutsmart — Mon, 09 Nov 2009 12:55:05 -0000

@ Marc if you have no budget/little budget and less time....

I would strongly put on a camo outfit and do it guerrilla style - and hit all the social media platforms and spreading the words of the new product/services with someone who has a large following. (i.e. Chris Brogan, Jason, Shaq, Ashton, Ryan Seacrest and so on) (they could do this in exchange of an sample of the product/services)

My firm specializes in small to medium size budget. However a lot of my clients are coming to me asking to do projects that are pro bono. I am not a big fan of it but I know times are tough and I am a big believer in karma but I try to go in it with the idea of that if a pro bono project works then the justification will be verified via a 3rd party source. (GOOGLE ANALYTIC do a before and after) Then I could use that as a testimonial.

Please keep an open mind that the concept of Pro Bono works are great for start ups and small players. I don't see the big boys and girls do pro bono project?

This economy is forcing everyone to become more creative!!! Think outside the box may sound cliche but it still works!

Re: The Marketing Hot Seat: Marc Meyer

Silentbutsmart — Fri, 06 Nov 2009 13:44:03 -0000

Marc, Good Afternoon and I have a question for you. My question pertains to this statement you wrote "Most of the channels were essentially a 3 month test. This gives us enough time to evaluate the results, continue it or bag it and move the money and resource towards channels that are performing"
How would you justify the bag it process to the CEO - because as a CEO I would feel this is a critical area due to the matter of money that was spent and didn’t bring any result.
I ask this because it is causing a major problem on my end because I lose clients BEFORE I can secure them because they would get mad at me if the ROI can't be justified. I tried to explain the law of probability but their expectation are so high I am wondering as a CMO of my firm if it simple a cost of doing business (meaning my firm would have to absorbed the cost as a market expense) but sincerely I feel that isn't an acceptable or logical explanation.
Adam- This is a great series! Thanks so much!! I would like your e-mail – can you kindly DM it to my twitter account @Silentbutsmart – I have an idea to pitch at you and I want to know what you feel about it.

Re: The Marketing Hot Seat: Marc Meyer

Marc Meyer — Fri, 06 Nov 2009 10:13:02 -0000

Thanks everyone. I might take Adam's idea and go one step further with it and throw it back. Still formulating. What about no budget, little budget and less time?

Re: The Marketing Hot Seat: Marc Meyer

Justin — Thu, 05 Nov 2009 19:44:58 -0000

Wow, this was a great read! Thanks

Re: The Marketing Hot Seat: Marc Meyer

Hitch — Wed, 04 Nov 2009 18:39:05 -0000

Great series! These folks really have to think about the problem as presented.

Re: The Marketing Hot Seat: Marc Meyer

JasonPeck — Tue, 03 Nov 2009 11:59:22 -0000

LOVE, love, love this series. Great job with this, Marc!