Adam, this is a great article and something I employ with all of my clients. Landing pages are crucial to be able to measure what traffic is coming from where and then what actions are taken on that traffic. Landing pages can be instrumental in collection of data and better understanding your customer. In the day and age of the social web it is not enough to leave a static brochure like website and expect interaction and conversion. Companies must understand the importance that search and social play in the conversion of traffic. Especially when traffic to social sites is increasing.
I have been working with a web design group recently that builds amazing and beautifully designed websites. Unfortunately, they are no more than a brochure and great design. I have told them that the distinction here is what the website owner wants to get from the site. They are either creating a web presence for basic information or they are creating an active web presence that engages and informs potential customers. In saying this, it is important to know where your potential customers are searching for those products or services. Data clearly tells us that the shift from walk-in brick and mortar traffic is shifting to the online space. Even more importantly the customers that are in the brick and mortars have the ability to price check and get peer reviews on products from their mobile devices!
I heard recently a large company owner say that the social media space is 'Chaotic' and for the most part it is. However, my rebuttal to that is this:
If you own a Best Buy Store and there are 100-200 customers in that store at any time and you leave only one employee to take care of them that space will look chaotic too!!! Most companies are trying to save their ass in the offline space by laying off and downsizing when they really need to reallocate investments.
The web is shifting from metal boxes and wires to a human driven platform. Companies must employ landing pages, search, and social to create a holistic approach. THIS IS WHERE YOUR CUSTOMERS ARE!
That's right! The customers didn't die, dissipate, or fall off a cliff. They moved! Better learn to move with them!
Thanks for the inspiration. Keith
adamcohen
· 1 month ago
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Chuck
· 1 month ago
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adamcohen
· 1 month ago
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Buzz Bishop
· 1 month ago
Thanks so much for the explanation. I hear so many people starting out in social media pushing clients out of their own sandbox and onto twitter and facebook. Sure, you want to play and engage on those sites, but you still want traffic to monetize for yourself! Be engaged in the offsite conversations, but do your best to bring them back onsite. love it.
Mark Peesel
· 1 month ago
The MS site is definitely interesting, but it keeps loading tweets and status updates and scrolling them down, which makes it very difficult to read. The problem probably has more to do with the ENORMOUS number of people mentioning Windows 7 and how to display it all, but it might be better if they would load a certain number with a refresh button to reload all of them. Then it would be easier to read them.
All Comments
I have been working with a web design group recently that builds amazing and beautifully designed websites. Unfortunately, they are no more than a brochure and great design. I have told them that the distinction here is what the website owner wants to get from the site. They are either creating a web presence for basic information or they are creating an active web presence that engages and informs potential customers. In saying this, it is important to know where your potential customers are searching for those products or services. Data clearly tells us that the shift from walk-in brick and mortar traffic is shifting to the online space. Even more importantly the customers that are in the brick and mortars have the ability to price check and get peer reviews on products from their mobile devices!
I heard recently a large company owner say that the social media space is 'Chaotic' and for the most part it is. However, my rebuttal to that is this:
If you own a Best Buy Store and there are 100-200 customers in that store at any time and you leave only one employee to take care of them that space will look chaotic too!!! Most companies are trying to save their ass in the offline space by laying off and downsizing when they really need to reallocate investments.
The web is shifting from metal boxes and wires to a human driven platform. Companies must employ landing pages, search, and social to create a holistic approach. THIS IS WHERE YOUR CUSTOMERS ARE!
That's right! The customers didn't die, dissipate, or fall off a cliff. They moved! Better learn to move with them!
Thanks for the inspiration.
Keith
Another good SMLP is Crispin's at http://www.cpbgroup.com/ It's pretty cool!